MVR Consulting Projects
Museum of Neon Art
National Endowment of the Arts Grant
MVR wrote the successful $25,000 National Endowment of the Arts (NEA) Grant that funded a two-year exhibition, "From Geissler To Googie To Glass, the Journey Of the Luminous Tube", at the Museum Of Neon Art (MONA) in Downtown Los Angeles (MONA has now moved to a location across from the Americana at Brand in Glendale, CA).
The exhibition included:
- The experiments and discoveries by Heinrich Geissler (1815-1879, Germany) and Nikola Tesla (1856-1943, Serbian-American) will be documented through photomurals And actual glass reproductions. While known In the scientific world, these creative giants are newly being rediscovered and appreciated today by visual artists using electricity, glass and gas as their medium of artistic expression.
- Photomurals of neon historic technologies through industry to today's artwork.
- A full color hand-out to serve as a resource to tell the multi-faceted history of neon through the use of a visual time-line with accompanying dates, names, text and a bibliography.
- Live demonstrations of neon fabrication held monthly during the museum’s free admission day.
- A 30-minute DVD demonstrating neon fabrication for show daily at museum.
The exhibit provided an educational experience in the areas of physics, chemistry, the history of American culture, the history of advertising graphics, architecture, industrial design and art through the telling of the history and development of the luminous tube.
of the luminous tube through his many experiments
with high frequency effects and phenomena.
for bringing neon into the commercial realm.
He patented long-lasting electrodes and started
the first neon sign company called Claude Neon in Paris.
Commissioned from Claude Neon Co.,
the Packard dealership signs were the first neon commercial signs in the United States.
